…how’s your piffwanger? Do you have the latest model? The one that just came on the market? The ‘new and improved’ model that replaces the one you have now? The one that costs a hundred bucks more and makes your piffwanger obsolete? I mean damn, who wants an old piffwanger? Does the new product’s promotional ad or YouTube vid get your juices flowing? Are you thinking about maybe dipping into the rent money or maxing out the ole credit card so you can get that Piffwanger Pro everybody’s talking ’bout? Well welcome to marketing 101.
Look, no matter the category, the product or the business, it’s important that manufacturers come out with new piffwangers as quickly as possible because they, their distributors and their dealers don’t want you to be satisfied with your current piffwanger. Yup, they want your money again and in order to get it they created buzz words like new and improved, enhanced, leading edge, state of the art and of course the ole suffixes like Max, Pro, Master and Roman numerals like II, III, IV for the brain dead.
Years ago you could work your way through the numbers until you became a professional…..
And what constitutes new and improved? Is it something that really sets it apart from the piffwanger you have now or is it just a different color, different shape or does it now come with a rubber grip, new label or longer warranty? Will the new piffwanger perform some new function or is it advertised to just perform better (as in go deeper)?
And of course the ultimate marketing ploy….get someone famous to use it. I mean if Mike Trout hits home runs with that piffwanger it must be pretty damn good, or if Seth Curry can shoot all those three’s wearing those red and white piffwangers they must be why. Of course we all know, down deep, that mike Trout could hit all those home runs with a broomstick and Seth Curry could hit three’s all night wearing sandals.
Prospector Gary Earl is trying to keep with all the latest piffwanger accessories though I will give him this….no camo or snake boots. Thanks Gary….
If you’ve followed this blog you know I recently put up a few Q & A posts with well-known detectorists. The final question I asked each was “If you could pass along one or two words of advice to other detectorists, what would they be?” Here are their answers….
Allyson Cohen (Detecting Diva) – “Stick to one machine. It’s kind of hard to learn a machine if you’re always switching them up. Do you see successful detectorists showing up at every hunt with a new machine? “
Todd Hiltz – “Best advice I can give is for people to stick to one machine. Learn that machine like the back of your hand. Sleep with it, shower with it, do whatever you want with it but listen to everything it tells you and you will be very successful with it. You don’t need 5 different machines!”
Bob Sickler – “Looking backward, I would have been better off staying with one detector and upgrading only when it became an advantage. Today I am the wiser and happier…”
Bob Buttafuso – “Number one is to learn your unit. As I have always stated, the machine is only as good as the user using it…. “
Dominique Da Silva Ivy – “Location is very important. Good finds are tied to where you are and what you are looking for. Research your area and touch base with seasoned people who detect in your state. And, most importantly, learn your machine! I don’t care if your machine cost you 200 dollars or two grand – learn it and learn it well. Once you speak its language, it will tell you where the finds are….”
My point with all this, and yes I’ve talked about it numerous times, is that you should be spending your time and money finding a great place to hunt and not getting caught up in the hype. So get out there, have fun and play with your pifffwanger. You’ll find neat stuff and trust me you won’t get warts or go blind….
…we honor and remember all the brave men and women who gave their lives so we could live free in the greatest country in the world. Thanks to them you will be enjoying that cookout, family get-together, parade, fireworks, whatever. Let’s not get caught up in all the festivities that we forget the real meaning of Memorial Day.
And a special shout out and thank you to Viet Nam vets and those who lost their lives in that conflict…