My last post about the Farmers Insurance commercial garnered quite a few responses, and while I am happy so many noticed, took offense and responded, I think it says a lot about our perceived image.
It’s important to remember that while we know who we are the majority of people do not. They haven’t a clue! To them we are still ‘those old people on the beach looking for loose change’. We need to change that and we need to promote what it is we do!
So how do we do this? Well, first and foremost we need to do it by getting more involved in our local communities. We not only need to be visible when we are complaining about a park being closed, we need to be out there helping our town, city and county be a better place to live. It always baffles me how we all can come together as group to bitch, but somehow can’t come together to do anything else.
Consider adopting a park or roadside area to keep clean, or why not come up with a program like the Wheat State Treasures Hunters did. They’re now part of the local adult ed program and they are teaching Metal Detecting for Beginners.
If you belong to a club why not donate your time and participate in a forthcoming community event or project? Why not share your expertise with the local scouting groups, or put together a talk and demonstration for the seniors in the community. The possibilities are endless and the PR is priceless. We also need to do a better job of responding when we are faced with opposing points of views, bans and restrictions. We not only need to choose our words carefully, we need to back them up with proof of our value to the community, as in ring returns, partnering with local law enforcement agencies and other community group efforts like those mentioned above. We also need to be proactive and not sit back waiting for problems to arise. It much harder changing rules and regulations “after” they are enacted.
Now having said all this I predict not much will change. Why? Because unfortunately we are inherently loners, not inclined to go out of our way to get involved in extra curricular activities. Because we typically show up at club meetings to bullshit, eat the food, win a door prize but never volunteer to help run it. Because we would rather spend hours on forums extolling our expertise, our brand of detector, than compose an email that might help that club halfway across the country fight city hall. I mean, come on, other than that who gives a rat’s ass, right?
Now I know what I just said was a generalization and it probably pissed you off, but if our image is to improve and if we want to be known as something other than that “old guy on the beach looking for loose change” we need to shape up and yes, it’s just MY opinion…